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      <image:caption>刈穂 岩ガキ専用日本酒 Rock Oyster Lovers</image:caption>
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      <image:title>シュワシュワ感がパワーアップ！？人気のスパークリング日本酒が今季も登場！</image:title>
      <image:caption>The Seven -Fizzy-</image:caption>
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      <image:caption>御前酒 菩提酛にごり酒ライト</image:caption>
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      <image:caption>月山 INNOVATION 春陽</image:caption>
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      <image:title>久保田シリーズの季節限定酒をご紹介！</image:title>
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      <image:title>夏本番！「とうほん土曜市」のご案内♪</image:title>
      <image:caption>とうほん土曜市</image:caption>
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      <image:title>不動から爽やかなリンゴテイストのお酒が登場！</image:title>
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      <image:title>無窮天隠の人気銘柄を再入荷！</image:title>
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      <image:title>「とうほん土曜市」開催中！</image:title>
      <image:caption>とうほん土曜市</image:caption>
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      <image:title>8種類の酒米で醸した注目銘柄！</image:title>
      <image:caption>姿 ヤマタノスガタ 純米吟醸 無濾過生原酒</image:caption>
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      <image:title>天花の秋酒（ひやおろし）が酒米変更で登場！</image:title>
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      <image:title>今季も登場！当店の東洋美人シリーズ人気NO.1銘柄！</image:title>
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      <image:title>「東洋美人」の人気定番商品を再入荷！</image:title>
      <image:caption>姿 ヤマタノスガタ 純米吟醸 無濾過生原酒</image:caption>
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      <image:title>旨味たっぷり！鳥海山のひやおろし！</image:title>
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    <lastmod>2026-09-05T16:19:36+09:00</lastmod>
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      <image:title>艶やかに秋を彩る「姿」のひやおろし！</image:title>
      <image:caption>姿 艶すがた 純米吟醸原酒</image:caption>
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      <image:title>七冠馬でお馴染みの簸上清酒様から熟成酒2種が登場！</image:title>
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      <image:title>㐂津禰（キツネ）シリーズ初の季節限定品！</image:title>
      <image:caption>㐂津禰（キツネ）金狐</image:caption>
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    <lastmod>2026-09-01T14:44:10+09:00</lastmod>
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      <image:title>本数わずか！山ねこシリーズからプレミアム銘柄が登場</image:title>
      <image:caption>尾鈴山 山ねこ 自然発酵</image:caption>
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    <lastmod>2023-09-11T16:40:15+09:00</lastmod>
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      <image:title>飲んだお酒をズボラに記録するサービス「飲みログ」</image:title>
      <image:caption>飲みログ</image:caption>
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    <lastmod>2023-09-14T16:05:50+09:00</lastmod>
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      <image:title>飲食店様と酒蔵様とのコラボイベント！</image:title>
      <image:caption>とうほん秋まつり</image:caption>
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    <loc>https://s-uyama.co.jp/blogs/product-news/kubota-sparkling-2023</loc>
    <lastmod>2023-10-23T10:15:09+09:00</lastmod>
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      <image:title>久保田のスパークリングタイプが今季も登場！﻿</image:title>
      <image:caption>久保田 スパークリング</image:caption>
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    <loc>https://s-uyama.co.jp/blogs/product-news/kubota-yuzuliqueur-2023</loc>
    <lastmod>2023-11-06T10:49:16+09:00</lastmod>
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      <image:title>久保田シリーズより「ゆず」のお酒が登場！﻿</image:title>
      <image:caption>久保田 ゆず リキュール</image:caption>
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  <url>
    <loc>https://s-uyama.co.jp/blogs/news/gozensyu-hanbai-202512</loc>
    <lastmod>2025-11-16T11:21:17+09:00</lastmod>
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      <image:caption>御前酒 店頭販売会</image:caption>
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    <loc>https://s-uyama.co.jp/blogs/news/nenmatsu2025-nenshi2026</loc>
    <lastmod>2025-12-09T15:24:16+09:00</lastmod>
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      <image:title>年末年始のお知らせ</image:title>
      <image:caption>【年末年始のお知らせ】</image:caption>
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    <loc>https://s-uyama.co.jp/blogs/product-news/seven-kimoto-2023</loc>
    <lastmod>2023-10-16T17:36:47+09:00</lastmod>
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      <image:title>Sevenの生酛が更にパワーアップ！</image:title>
      <image:caption>The Seven -Kimoto-</image:caption>
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  <url>
    <loc>https://s-uyama.co.jp/blogs/product-news/osakazuki-inazuma-2023</loc>
    <lastmod>2023-10-16T11:10:22+09:00</lastmod>
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      <image:title>マッチョシリーズの蔵元が選んだ珠玉のお酒！</image:title>
      <image:caption>大盃 特別純米原酒 桶五十三号イナズマラベル</image:caption>
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      <image:caption>獺祭 純米大吟醸 磨き三割九分 花冷え酒</image:caption>
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      <image:caption>不動 一穂積 おりがらみ 純米吟醸 無濾過生原酒</image:caption>
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  <url>
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  </url>
  <url>
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  </url>
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    </image:image>
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  <url>
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      <image:caption>KAWABU 純米おりがらみ Upper</image:caption>
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      <image:caption>獺祭：槽場汲み：2026秋</image:caption>
    </image:image>
  </url>
  <url>
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      <image:caption>決算棚卸</image:caption>
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      <image:caption>平六醸造 layer ブドウ</image:caption>
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      <image:caption>雁木 夏辛口純米</image:caption>
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      <image:caption>Te to Te：純米吟醸：玉栄＆渡船</image:caption>
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      <image:caption>原田 夏純米 ナツ</image:caption>
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      <image:caption>十勝</image:caption>
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    <lastmod>2026-08-21T13:23:44+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_0f4f09d4-39c7-4bfe-be55-537675f9c3ef.jpg?v=1787286224</image:loc>
      <image:title>完全無農薬！お鮨用に開発された酒米で醸す限定銘柄</image:title>
      <image:caption>東洋美人 瑞穂の夢（みずほのゆめ）</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/product-news/ringi-2026</loc>
    <lastmod>2026-09-24T07:31:34+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_ce243f69-cfb8-4d4a-9d1e-ac403a5b35c4.jpg?v=1790202694</image:loc>
      <image:title>毎年完売！コンテストダブル受賞の人気芋焼酎！</image:title>
      <image:caption>蔵内極秘稟議書</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/product-news/kyokuko-karakuchi-2026</loc>
    <lastmod>2026-08-24T13:20:27+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_99a9c0d4-a6cd-48f0-9fa4-d27417442b2c.jpg?v=1787545227</image:loc>
      <image:title>注目！栃木の知られざる銘酒が新登場</image:title>
      <image:caption>旭興（きょくこう） 特別純米 辛口</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/product-news/kyokuko-omachi-2026</loc>
    <lastmod>2026-08-24T15:19:39+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_eb6cd52f-891c-46ee-b13e-30cd43929f9b.jpg?v=1787552379</image:loc>
      <image:title>当店初入荷！旭興の特約店限定酒</image:title>
      <image:caption>旭興（きょくこう） 純米吟醸 雄町</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/news/oktoberfest-festival-2026</loc>
    <lastmod>2026-09-09T11:44:17+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_6b45ef61-8042-4449-b7a5-76ddcf4dca25.png?v=1788921857</image:loc>
      <image:title>🍺🍶 松江の秋を、飲んで、食べて、楽しもう！ 🍷🥃</image:title>
      <image:caption>へるんロード2026 秋の収穫祭</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/product-news/godspirits-375</loc>
    <lastmod>2026-09-24T16:21:04+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/line_GodSpirits_375_b68788b8-e98a-434a-b90f-b62d4feda1b8.jpg?v=1790234464</image:loc>
      <image:title>隠岐の島の大自然が育んだハイクオリティージン登場！</image:title>
      <image:caption>GodSpirits GIN FROM AMA</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/product-news/teenspirits</loc>
    <lastmod>2026-09-18T14:20:11+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_TeenSpirits_26aea306-7f76-4723-95be-6f5eff27c26d.jpg?v=1789708811</image:loc>
      <image:title>青からピンクへ色彩がが変わる！？注目のマジックジン！</image:title>
      <image:caption>TeenSpirits（ティーンスピリッツ）</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/product-news/onspring</loc>
    <lastmod>2026-09-18T14:20:22+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_onspring_2f8e1d5a-4c31-491a-b361-461cd5bcdcf8.jpg?v=1789708822</image:loc>
      <image:title>春風薫る、日本の和を感じさせるジン登場</image:title>
      <image:caption>On Spring（オン スプリング）</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/news/matsue-singingmatch-2026</loc>
    <lastmod>2026-09-23T10:55:00+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_9a79bc7b-7614-4653-afb5-eaaca72121e5.jpg?v=1790128500</image:loc>
      <image:title>🎤 松江の南と北が、歌で真剣勝負！</image:title>
      <image:caption>まつえ 南北対抗 歌合戦</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/news/sakeday-2026</loc>
    <lastmod>2026-09-23T17:49:22+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_e7ccc50e-3c4d-4918-b806-0f9458369285.png?v=1790153362</image:loc>
      <image:title>🍶 10月1日は「日本酒の日」</image:title>
      <image:caption>日本酒の日</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://s-uyama.co.jp/blogs/news/halloween</loc>
    <lastmod>2026-10-02T12:53:10+09:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/1728/7955/articles/LINE_bcc368bd-0cb0-4b00-b41e-3b702416c6e4.png?v=1790913190</image:loc>
      <image:title>🎃 10月31日（土）は、ハロウィン × 日本酒！ 🍶</image:title>
      <image:caption>ハロウィン</image:caption>
    </image:image>
  </url>
</urlset>
